Business English

Market Leader Interactive

Developing Language Skills Through Real World Business Situations

David Cotton, David Falvey, and Simon Kent
High-Intermediate

Drawing from resource materials such as the Financial Times, Market Leader Interactive helps learners master business language and concepts. This exciting, interactive course is based on the well-known Market Leader program.

Features

• Students explore contemporary business issues as they improve vocabulary, listening, reading, and writing skills.
• Business topics include: Globalization, Brands, Travel, Advertising, Employment, Trade, Innovation, and Organization.
• Case studies expand their knowledge and refine critical thinking skills.
• Students practice business skills such as giving presentations and negotiating.
• Pre- and post-tests measure student's performance.
• Native language support. The Orientation, Business Notes, and Help are available in eight languages.

Market Leader Interactive has a carefully designed core curriculum, with:

Integrated Skills Development
• Listening
• Speaking
• Grammar
• Pronunciation
• Reading
• Writing
• Vocabulary

Learner Support

• Individualized Practice and Feedback
• Automated Error Correction
• Native Language Support

Assessment

• Detailed Progress Reports
• Pre- and Post-Test, Unit Tests
• End-of-Level Tests

" Virtual Tutor"

• A variety of special support features guide students in their learning. Click here to learn more.

The course syllabus is organized thematically and consists of eight units that cover listening, reading, vocabulary, grammar, and business skills. Each unit introduces new vocabulary, including key words and phrases for business functions, a case study on the featured topic, and a writing assignment.

• Teaching vocabulary for a variety of business contexts
• Practicing listening skills to increase comprehension
• Improving reading skills necessary for everyday situations
• Discussing contemporary business issues
• Analyzing case studies based on authentic business documents

• Globalization: facing the challenges of a global company
• Employment: choosing the best candidate for a job
• Brands: solving the problems of a leading brand
• Trade: negotiating a deal
• Travel: planning and arranging a team-building seminar
• Innovation: preparing a product presentation
• Advertising: creating and presenting an advertising campaign
• Organization: reorganizing and expanding a business

• Action items and meeting summaries
• Promotional leaflets/ads
• Memos and faxes
• Short articles and reports

Two complete tests measure learners’ listening, reading, vocabulary, grammar, and writing skills in a variety of business contexts. The pre-test allows learners to assess their abilities in preparation for the course; the post-test permits them to measure improvement upon completion of the course.

• Financial Times readings to support online tasks and discussion questions.
• Business case studies that offer learners authentic situations in which they can apply what they have learned.
• Additional resources to help students learn practical business writing skills and apply grammar structures to business contexts.

Teachers will find the text a useful resource for in-class activities such as pair work, group work, and role-plays.

Components

Market Leader Interactive (80 hours of instruction)	ISBN
CD-ROM	0-13-143065-3
Network License	0-13-184372-9
Companion Text	0-582-82571-7
CD-ROM Multipacks Available in U.S. only:
CD-ROM 5-pack	0-13-143059-9
CD-ROM 10-pack	0-13-143052-1
CD-ROM 20-pack	0-13-184359-1
Single User CD-ROM (outside U.S. only)	0-13-184365-6

Click here for system requirements.